Hi, I'm Iain McConchie*.

As Design Manager for the Interactive Experiences team at Netflix we were challenged to experiment with new ways to push the expectations of streaming entertainment. How might we get Netflix members to lean in and interact with content in unique and meaningful ways?

At Headspace, where I was VP of Product Design, I led Brand, Research and Product Design teams. Working with my cross-functional partners we pushed on our mission is to "improve the health and happiness of the world" by moving beyond meditation. This led to the award winning "The Wake Up" experience.

Prior to that I was the Head of Design at the digital services agency The App Business (acquired back in 2017 by Kin+Carta). As the founding designer I built out the design capability from the ground up, wore many design hats, and was fortunate enough to work with a wide variety of companies and brands including Headspace (one of our original clients back in 2012), Tesco, The Met Office, McLaren F1, Go-Ahead, VISA and TfL to name but a few. And if you go a little further back you'll find MTV and Disney on my resumé where I worked on tons of fun interactive and entertainment experiences, often to provide fans of a show more content or expand on the shows universe.

I've had the privilege to speak at a number of events so if you want a flavour of what and how I think then you can watch me discuss design at Design X Leadership Summit, Awwwards London & IxDA London. You can also hear me speak on the Adobe Wireframe and Bureau Briefing design podcasts.

You've made this far, so why not view some selected case studies or my most recent CV.