Harrods - "Design Icons" Campaign

From the initial meeting to the final rollout I was involved in every stage of the Harrods "Design Icons" campaign. Consisting of a combination of social platform marketing using sites like twitter, myspace and youtube, alongside traditional web advertising it was our idea to use QR codes online and within marketing materials that was seen as a major coup for the somewhat traditional store. Harrods and the campaign itself received excellent PR as a result.

The Times online and the Washington Post were just 2 sites who covered the campaign which ensured their "Design Icons" lectures were oversubscribed and that the campaign was a complete success.